Capital Marketplace
Cloud credits, tools, and services matched to your business. Most activate in days, not months.
Cloud Credits
Google Cloud
$200,000
in credits
Google Cloud for Startups gives early-stage companies a substantial head start on infrastructure — Vertex AI, BigQuery, GKE, and more included.
Eligibility
- Under 5 years old
- Under $5M raised or bootstrapped
- Not previously in the program
Microsoft Azure
$150,000
in credits
Azure for Startups provides credits alongside GitHub Enterprise, Microsoft 365, and access to technical advisors via the Founders Hub.
Eligibility
- Under $1M USD in funding
- Not an existing Azure customer
- Incorporated business
AWS Activate
$100,000
in credits
AWS Activate gives startups credits, training, and technical support to build on the world's most comprehensive cloud platform.
Eligibility
- Under 10 years old
- Under $100M in funding
- Associated with an accelerator or VC
SaaS Tools
HubSpot for Startups
$90,000
in software value
Up to 90% off HubSpot's full CRM, marketing, sales, and service suite for eligible startups. Scale your go-to-market without the enterprise price tag.
Eligibility
- Under $2M in funding
- Less than 2 years old
- Seed or Series A stage
Brex
$50,000
in rewards & perks
Corporate card built for startups with higher limits, automated expense management, and a partner rewards stack worth up to $50K.
Eligibility
- Incorporated in Canada or US
- Active business bank account
- Under 5 years old
ClickUp
$5,000
in credits
Free ClickUp Business plan for eligible startups — replaces project management, docs, time tracking, and goals in one platform.
Eligibility
- Under 3 years old
- Under 50 employees
- Early-stage startup
Notion for Startups
$1,000
in credits
6 months of Notion Plus free for your entire team. Build your company wiki, product roadmap, and meeting notes all in one place.
Eligibility
- Under 2 years old
- Under $8M in funding
- Under 10 employees
Business Services
Zensurance
Tailored
insurance coverage
Business insurance built for Canadian startups and SMEs — from professional liability to cyber coverage. Policies start in minutes, not weeks.
Eligibility
- Canadian-incorporated business
- Active operations
Bench
30 days
free bookkeeping
Dedicated bookkeeper plus software that connects to your bank and categorizes every transaction. Catch up on years of books or start fresh.
Eligibility
- Under 500 employees
- Under $50M revenue
Clerky
Discounted
legal formation
Legal paperwork for tech startups — incorporation, founder agreements, and equity documentation handled by lawyers at a fraction of the cost.
Eligibility
- Seed-stage startup
- Under 25 employees
Humi
3 months
free payroll & HR
Canadian-built HR and payroll platform covering payroll runs, benefits administration, time-off tracking, and onboarding workflows.
Eligibility
- Under 500 employees
- Canadian operations
Government Funding
SR&ED Tax Credit
$150K
average recovery
Canada's largest R&D incentive — $3.2 billion paid out annually. Recover up to 64% of eligible expenditures if your company is a CCPC.
Eligibility
- Canadian-controlled private corporation
- R&D spend below $6M
- At least one technical employee
NRC-IRAP
$50,000–$500,000
non-dilutive
National Research Council advisory services and project funding for technology-driven companies with significant commercial potential.
Eligibility
- Canadian SME
- Under 500 employees
- Active technology project
COJG Training
Up to $10,000
per employee
Canada-Ontario Job Grant funds up to two-thirds of eligible training costs for new or existing employees across virtually every sector.
Eligibility
- Ontario-based employer
- At least 1 FTE
- Training with an approved provider
CanExport SMEs
Up to $50,000
export funding
Federal grant to help Canadian SMEs break into new international markets — covers market research, trade missions, and certifications.
Eligibility
- Under 500 employees
- Under $50M revenue
- Minimum 1 year of operations
Not sure which credits you qualify for?
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