Updated May 2026

Capital Marketplace

Cloud credits, tools, and services matched to your business. Most activate in days, not months.

Cloud Credits

4 partners

Google Cloud

Best Value

$200,000

in credits

Google Cloud for Startups gives early-stage companies a substantial head start on infrastructure — Vertex AI, BigQuery, and GKE included.

Eligibility

  • Under 5 years old
  • Under $5M raised or bootstrapped
  • Not previously in the program

Microsoft Azure

$150,000

in credits

Azure for Startups provides credits alongside GitHub Enterprise, Microsoft 365, and access to technical advisors via the Founders Hub.

Eligibility

  • Under $1M USD in funding
  • Not an existing Azure customer
  • Incorporated business

AWS Activate

$100,000

in credits

AWS Activate gives startups credits, training, and technical support to build on the world's most comprehensive cloud platform.

Eligibility

  • Under 10 years old
  • Under $100M in funding
  • Associated with an accelerator or VC

OpenAI

New

$2,500

in API credits

Direct API credits for startups building on GPT-4o, DALL-E 3, and Whisper models.

Eligibility

  • Building an AI-first product
  • Early-stage startup
  • Not previously funded by OpenAI

SaaS Tools

5 partners

HubSpot for Startups

Most Popular

$90,000

in software value

Up to 90% off HubSpot's full CRM, marketing, sales, and service suite for eligible startups.

Eligibility

  • Under $2M in funding
  • Less than 2 years old
  • Seed or Series A stage

Brex

$50,000

in rewards & perks

Corporate card built for startups with higher limits, automated expense management, and a massive partner rewards stack.

Eligibility

  • Incorporated in Canada or US
  • Active business bank account
  • Under 5 years old

Notion for Startups

$1,000

in credits

6 months of Notion Plus free for your entire team. Build your company wiki, product roadmap, and meeting notes.

Eligibility

  • Under 2 years old
  • Under $8M in funding
  • Under 10 employees

Stripe Atlas

Essential

$5,000

in processing fee waivers

Startup formation and payment infrastructure credits for new companies looking to scale fast.

Eligibility

  • New company formation
  • First-time Stripe user
  • Early-stage startup

LinkedIn for Startups

$2,000

in ad & hiring credits

Advertising and Recruiter Lite credits to help early-stage companies hire talent and find customers.

Eligibility

  • Under 2 years old
  • Under 10 employees
  • Not a previous LinkedIn Ads customer

Business Services

3 partners

Zensurance

Canadian

Tailored

insurance coverage

Business insurance built for Canadian startups and SMEs. Policies start in minutes, not weeks.

Eligibility

  • Canadian-incorporated business
  • Active operations

Humi

Canadian

3 months

free payroll & HR

Canadian-built HR and payroll platform covering payroll runs, benefits administration, and onboarding workflows.

Eligibility

  • Under 500 employees
  • Canadian operations

Bench

30 days

free bookkeeping

Dedicated bookkeeper plus software that connects to your bank and categorizes every transaction automatically.

Eligibility

  • Under 500 employees
  • Under $50M revenue

Government Funding

3 partners

SR&ED Tax Credit

Most Claimed

$30K–$500K+

average recovery

Canada's largest R&D incentive — over $3B paid out annually. Recover up to 64% of eligible expenditures.

Eligibility

  • Canadian-controlled private corporation
  • R&D spend on technical advancement
  • At least one technical employee

NRC-IRAP

$50K–$500K

non-dilutive

National Research Council advisory services and project funding for technology-driven companies.

Eligibility

  • Canadian SME
  • Under 500 employees
  • Active technology project

CanExport SMEs

Up to $50,000

export funding

Federal grant to help Canadian SMEs break into new international markets — covers market research and trade missions.

Eligibility

  • Under 500 employees
  • Under $50M revenue
  • Minimum 1 year of operations

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