Capital Marketplace
Cloud credits, tools, and services matched to your business. Most activate in days, not months.
Cloud Credits
Google Cloud
$200,000
in credits
Google Cloud for Startups gives early-stage companies a substantial head start on infrastructure — Vertex AI, BigQuery, and GKE included.
Eligibility
- Under 5 years old
- Under $5M raised or bootstrapped
- Not previously in the program
Microsoft Azure
$150,000
in credits
Azure for Startups provides credits alongside GitHub Enterprise, Microsoft 365, and access to technical advisors via the Founders Hub.
Eligibility
- Under $1M USD in funding
- Not an existing Azure customer
- Incorporated business
AWS Activate
$100,000
in credits
AWS Activate gives startups credits, training, and technical support to build on the world's most comprehensive cloud platform.
Eligibility
- Under 10 years old
- Under $100M in funding
- Associated with an accelerator or VC
OpenAI
$2,500
in API credits
Direct API credits for startups building on GPT-4o, DALL-E 3, and Whisper models.
Eligibility
- Building an AI-first product
- Early-stage startup
- Not previously funded by OpenAI
SaaS Tools
HubSpot for Startups
$90,000
in software value
Up to 90% off HubSpot's full CRM, marketing, sales, and service suite for eligible startups.
Eligibility
- Under $2M in funding
- Less than 2 years old
- Seed or Series A stage
Brex
$50,000
in rewards & perks
Corporate card built for startups with higher limits, automated expense management, and a massive partner rewards stack.
Eligibility
- Incorporated in Canada or US
- Active business bank account
- Under 5 years old
Notion for Startups
$1,000
in credits
6 months of Notion Plus free for your entire team. Build your company wiki, product roadmap, and meeting notes.
Eligibility
- Under 2 years old
- Under $8M in funding
- Under 10 employees
Stripe Atlas
$5,000
in processing fee waivers
Startup formation and payment infrastructure credits for new companies looking to scale fast.
Eligibility
- New company formation
- First-time Stripe user
- Early-stage startup
LinkedIn for Startups
$2,000
in ad & hiring credits
Advertising and Recruiter Lite credits to help early-stage companies hire talent and find customers.
Eligibility
- Under 2 years old
- Under 10 employees
- Not a previous LinkedIn Ads customer
Business Services
Zensurance
Tailored
insurance coverage
Business insurance built for Canadian startups and SMEs. Policies start in minutes, not weeks.
Eligibility
- Canadian-incorporated business
- Active operations
Humi
3 months
free payroll & HR
Canadian-built HR and payroll platform covering payroll runs, benefits administration, and onboarding workflows.
Eligibility
- Under 500 employees
- Canadian operations
Bench
30 days
free bookkeeping
Dedicated bookkeeper plus software that connects to your bank and categorizes every transaction automatically.
Eligibility
- Under 500 employees
- Under $50M revenue
Government Funding
SR&ED Tax Credit
$30K–$500K+
average recovery
Canada's largest R&D incentive — over $3B paid out annually. Recover up to 64% of eligible expenditures.
Eligibility
- Canadian-controlled private corporation
- R&D spend on technical advancement
- At least one technical employee
NRC-IRAP
$50K–$500K
non-dilutive
National Research Council advisory services and project funding for technology-driven companies.
Eligibility
- Canadian SME
- Under 500 employees
- Active technology project
CanExport SMEs
Up to $50,000
export funding
Federal grant to help Canadian SMEs break into new international markets — covers market research and trade missions.
Eligibility
- Under 500 employees
- Under $50M revenue
- Minimum 1 year of operations
Not sure which credits you qualify for?
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